In this 90-minute workshop, Raluca will guide you through the key steps to craft your online marketing strategy for 2025, audit your 2024 results, and build a coherent plan and realistic online marketing budget for 2025. You’ll receive clear templates during this workshop, including:
- Practical guide for auditing your 2024 digital marketing results – covering Google Ads, Meta Ads, and TikTok Ads.
- Setting digital marketing performance indicators (KPIs) for 2025 based on the conversion funnel stage and online marketing channel, using historical performance data.
- Calculating your 2025 online marketing budget per channel (Google Ads, Meta Ads, TikTok Ads, SEO, Email Marketing) and estimating expected results for each conversion funnel phase.
- Step-by-step guide to creating a practical monthly online marketing plan.
- 2025 digital marketing trends and an analysis of how they might impact the outcomes of your marketing plan and budget.
- 20+ examples of online marketing campaign types (messages and creatives) to consider in your 2025 marketing plan.
