In the GA4 Workshop, you’ll learn a new approach to qualifying conversion-prone audiences to increase the efficiency of your online marketing campaigns.
We’ll explore the most useful reports in GA4, learn how to customize them, and extract answers to key business questions directly from the Analytics interface.
We’ll also engage in a practical exercise to identify user engagement patterns based on business typology, assign a scoring system for each relevant action, and segment website audiences into three categories: top, middle, and bottom of the funnel.
These insights will then be sent to Google Analytics 4, and you’ll learn how to leverage them in Google Ads, as well as other ad networks like Meta Ads and TikTok Ads.
Marian Becheanu (Digital Analytics Expert | Head of Data @Data Revolt Agency)
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