All the AI tools, best practices and technologies in the world will never help you create high-converting customer journeys if you fail to leverage the one component that matters more than anything else in optimization: Emotion.
During this session, Talia Wolf will show you how to break away from guesswork and run meaningful conversion optimization experiments that not only increase conversions but answer critical business questions, break silos and inform your entire marketing strategy.
In this talk, you’ll learn:
- How to get into your customers’ heads and hearts and uncover why they really buy from you and not your competitors
- The emotional targeting framework Talia and her team use to optimize funnels (with real-life examples and case studies)
- How to know what changes to make to your copy and designs so you can generate more conversions, leads and sales
English Session
